- Classified ad is posted by: Company
- Business Industry: Advertising
- Street Address: 99, Laxmanaswami Salai, K.K Nagar
- City: Chennai
- Ad Country: India
- Zip/Postal Code: 600078
- Expires: This ad has expired
Favorited by 73 people.
Paid Search / Pay Per Click (PPC) Analyst and SEM manager full Job Description | Analyst/ SEM manager opening Chennai, India
Looking for an experienced SEM manager who can guide and lead a team of analysts to deliver end-to-end paid search operations to US clients. The SEM manager will lead a teams of specialists in the PPC area such as Reporting Analysts, Bid Strategists, Keyword Developers, and Copy Writers. The person must have a relentless approach and be willing to dedicate whatever it takes to achieve campaign goals.
- Paid search campaign implementation
- Develop campaign structure / ad groups
- Keyword development and maintenance
- Oversight of ad copy
- Guide bid strategists
- Develop reporting
- Identify performance targets,project milestones, resource needs, etc.
- Monitor the overall performance of paid search efforts and report key indicators to US clients
- Top-to-bottom management of paid search campaigns, generating ranking reports, conducting site audits
Qualifications for SEM role
- 3+ years of hands-on SEM experience, primarily in paid search campaign management;
- Proven track record of successful PPC strategy and implementation
- Comprehensive understanding of keyword research
- Strong experience with ad copy development
- Proficient with PPC reporting and analytical tools
- Proficient to expert with Word and Excel – HTML/Java Script a plus
- Basic knowledge of MS Access, SQL highly desired
- Bachelors Degree in a business, economics, mathematics or computer related field.
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