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Paid Search / Pay Per Click (PPC) Analyst – Freelancing/Full Time

Item Details:

  • Classified ad is posted by: Company
  • Business Industry: Advertising
  • Street Address: 99, Laxmanaswami Salai, K.K Nagar
  • City: Chennai
  • Ad Country: India
  • Zip/Postal Code: 600078
  • Expires: This ad has expired

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  • Item listed by: on August 9, 2014

    Item Description:

    Paid Search / Pay Per Click (PPC) Analyst and SEM manager full Job Description | Analyst/ SEM manager opening Chennai, India

    Looking for an experienced SEM manager who can guide and lead a team of analysts to deliver end-to-end paid search operations to US clients. The SEM manager will lead a teams of specialists in the PPC area such as Reporting Analysts, Bid Strategists, Keyword Developers, and Copy Writers. The person must have a relentless approach and be willing to dedicate whatever it takes to achieve campaign goals.

    • Paid search campaign implementation
    • Develop campaign structure / ad groups
    • Keyword development and maintenance
    • Oversight of ad copy
    • Guide bid strategists
    • Develop reporting
    • Identify performance targets,project milestones, resource needs, etc.
    • Monitor the overall performance of paid search efforts and report key indicators to US clients
    • Top-to-bottom management of paid search campaigns, generating ranking reports, conducting site audits

    Qualifications for SEM role

    • 3+ years of hands-on SEM experience, primarily in paid search campaign management;
    • Proven track record of successful PPC strategy and implementation
    • Comprehensive understanding of keyword research
    • Strong experience with ad copy development
    • Proficient with PPC reporting and analytical tools
    • Proficient to expert with Word and Excel – HTML/Java Script a plus
    • Basic knowledge of MS Access, SQL highly desired
    • Bachelors Degree in a business, economics, mathematics or computer related field.

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    Listing ID: 5745225ec322a2ba

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