Add Direct Advertising to your Marketing Mix – VeraPax


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Adding direct advertising to your existing marketing efforts can increase awareness of your brand, boost traffic to your social media and website, and increase your customer base.


The first step to integrating direct mail is to define the goals for your mailer, this will help you build a strategy and create an effective campaign. For example, your goal is to increase brand awareness in your business’ neighborhood and keep people up to date on your latest products. A good strategy would be to send out a monthly postcard to neighbors and customers, telling them about your new services, promotions, or upcoming events.

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