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“80% of business professionals believe that email marketing increases customer retention” True, isn’t it? There are numerous digital communication channels that evolved in the present digital transformation era and email continues to be one of the most compelling and preferred channels to reach out to the audience. It is arguably the most sought and proven marketing channel.

A few years ago, some experts predicted falsely that email marketing would die, it never happened, it continues to be an attractive and effective tool in engaging audiences. It’s performance and multipurpose services fascinate marketers at the same time it’s challenging as well to keep up with the pace and change in the dynamics of its performance parameters.

Here are a few things that every email marketer need to keep doing consistently.

Audience Se…

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We have a unique relationship with each of our clients, but each was set in motion in a simple way — with a conversation. With our expertise and experience working across industries, we come to the table with a core understanding of the challenges our clients are asked to tackle.

Once we understand your aspirations, we begin an intensive fact-gathering and analysis process aimed at fully framing the factors that connect to your challenges and objectives. The scope of this stage varies depending on the complexity of the challenge and the internal information you provide, but it often incorporates the following components:

Company Assessment: Understanding your brand promise, strategic objectives and any relevant current or past initiatives; analysis of any available training materials and customer satisfaction data Market / Competitor Assessment: Identifying customer and market trends, your competitive landscape, and competitive initiatives. Customers Assessment…