Digital Marketing Vs Conventional Marketing might seem conflicting as both serve the same purpose. However, the advantages that Digital Marketing is providing to all industries, especially in-between and after the pandemic outbreak balanced out this comparison at best.
Digital Marketing is in trend at present following its cool benefits, and it will not be inaccurate if we say that Digital Marketing is replacing Conventional Marketing.
Digital Marketing Vs Conventional Marketing
Let’s observe the pattern of who is leading and why from ‘Digital Marketing Vs Conventional Marketing.’
• Platforms
Conventional Marketing platforms include outdoor, print, mail, and broadcasting platforms (signboards, newspaper, postcards, television). In contrast, digital is using all these platforms but differently, i.e., via Social Media and Search Engines.
Digital Marketing is approximated the only option that can easily pass through the epidemics and still working full-fledged. In contrast, Conventional Marketing takes up the downfall, as there will be no following on its platforms in case of a pandemic breakthrough.
• Real-time results
Digital Marketing provides fast, easily-trackable, and real-time results shortly after launch with the audience response (What they thought about the product or service? How they find it? Is it suitable and engaging? sales cycle, lead, and revenue generation). Whereas, the sales cycle and revenue are the only ways for conventional.
• Cost
The next comparison factor in the Digital Marketing Vs Conventional Marketing is cost. Digital Marketing is cost-effective
relative to conventional, even if it sounds expensive, the gained profits ultimately catch up or even get doubled or tripled relative to the cost price.
• Global Approach
It connects the people and audience across the world as if it is a village. That is whenever there is a new launch or event; it can be visible to people globally. It also lets you target the audience on a demographics basis. In comparison, conventional can target the audience physically and is location restricted.
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