Global Personal Care Electrical Appliances Market


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Global Personal Care Electrical Appliances Market was valued US$ 14.20 Bn in 2017 and is expected to reach US$ 26.80 Bn by 2026, at a CAGR of 8.05 % during a forecast period.


Personal care appliances tradition is becoming more popular, who regularly use personal care products for fast individual grooming. Personal care appliances mainly include trimmer, hair straightener, hair curler, hair dryer, shaver, an epilator. Demand for personal care appliances is rising gradually owing to it offers benefits such as better affectivity over traditional procedure and time-saving. Electrical appliances are precise as devices which use electricity to complete specific functions.

A rising aging population and growing disposable income are the key drivers of personal care electrical appliances market. Technical developments and increasing awareness about the electrical appliances among consumers are encouraging consumers to shift from manually operated tools to electricity or battery operated appliances for hair care, oral care, and other health & hygiene products. Growth in the GDP value, refining spending habits of people are mainly driving consumers towards personal hygiene, which results in enlarged adoption of personal care products.


Lack of awareness about innovative products and durability of product are limiting the growth for the personal care electrical appliances market.

Personal care electrical appliances are used by both male and female. Female consumers are expected to dominate the global personal care electrical appliances market, whereas males lead the market by shavers segment. The female regulars segment is expected to overtake the male customer’s segment during the forecast period owing to increasing awareness about the standard lifestyle.

By hair remover appliances, the epilator is an electrical device used to remove hair from the body. This device reluctantly plucks of hair strands from the skin. The process of removing hair by epilator is similar to waxing but one of the key difference between epilators and waxing is that epilators do not remove cells from the flesh. Women are the main end-users of hair removal appliances. The necessity to have a smooth and unblemished skin has encouraged women to use hair removal appliances.

An electric toothbrush is a major product under the oral care appliance segment than expected to hold large market share in the personal care electrical appliances market. Plaque removers are electric toothbrushes which have rotatory brush head specially made to remove plaque. Plaque removers have increased importance among consumers with periodontal issues, while the device is not communal among customers.

North America is projected to hold the large market share in the global personal care electrical appliances market. Developed economic condition and conventional women customers who use a large number of personal care electrical appliances for an array of appliances such as hair care and hair removal appliances. Furthermore, Asia Pacific is expected to witness significant growth in the personal care electrical appliances market. A civilizing economic condition, development in lifestyle and growing hygiene awareness are propelling the growth in the market particularly in Asian countries. Panasonic and Philips are some of the major key players contributing a strong foothold in this region. Philips is advancing from awareness and brand reputation that it has built in the Asian countries.

China has fascinated a huge number of manufacturers of personal care electrical appliances and has malformed itself into a lucrative manufacturing hub. Many of the key players have shifted their manufacturing base from the West to the East, and specifically to China owing to the low labor and other industrial expenses.

Key profiled and analysed in the Global personal care electrical appliances market
Panasonic Corporation, Groupe SEB, Colgate-Palmolive, Helen of Troy L.P., HoMedics, Inc., and LION Corp, Remington Products Company, Procter and Gamble, Conair Corporation, Royal Philips Electronics N.V., , Spectrum Brands Inc., Ragalta USA, Wahl Clipper Corporation, Andis Company, Shiseido Co., ovos, Flyco, Johnson and Johnson Services Inc., Paiter, BaByliss PRO Unilever and TESCOM & Co., Ltd
Scope of the report for Global Personal Care Electrical Appliances Market


Global Personal Care Electrical Appliances Market, By Product


• Hair Care Appliances
o Hair Dryers
o Hair Straighteners
o Hair Stylers
• Hair Removal Appliances
o Epilators
o Shavers
o Clippers
o Trimmers
• Oral Care Appliances
o Powered Toothbrush
o Other
Global Personal Care Electrical Appliances Market, By Distribution Channel

• Online Platforms
• Specialty Stores
• Supermarkets
• Hypermarkets
Global Personal Care Electrical Appliances Market, By End User

• Male
• Female
Global Personal Care Electrical Appliances Market, By Geography

• North America

Listing ID: 7915c238b428c79b

December 28, 2018 2:00 am

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