| Contact Number/s | 2122061645 |
| State of the Country | New York |
| Classified ad is posted by | Company |
| A Few keywords that are highlight of your Advert. | The media is an ever-shifting industry which means PR executives must constantly be thinking of new ways in which to be relevant to their client’s audience. Part of the job includes conducting outreach along with securing media placements and that entails crafting a copious amount of pitch emails on a daily basis. The goal of a successful media pitch is to secure a feature for the client, whether it’s in print, television, radio, or even on a podcast. The way in which this is achieved is through “selling"(aka ‘pitching’) to a media person on why your client should be given “free” airtime or print space. |
| Classified Highlights | An important tip to keep in mind before crafting the pitch email is to ensure the story you’re “selling” aligns with the outlet you’re targeting. Once you’ve narrowed down the media outlets that are a good fit, customize each email. You cannot send a generic email to all of them. I am here to tell you that is a hard NO! |
The media is an ever-shifting industry which means PR executives must constantly be thinking of new ways in which to be relevant to their client’s audience. Part of the job includes conducting outreach along with securing media placements and that entails crafting a copious amount of pitch emails on a daily basis. The goal of a successful media pitch is to secure a feature for the client, whether it’s in print, television, radio, or even on a podcast. The way in which this is achieved is through “selling”(aka ‘pitching’) to a media person on why your client should be given “free” airtime or print space.
An important tip to keep in mind before crafting the pitch email is to ensure the story you’re “selling” aligns with the outlet you’re targeting. Once you’ve narrowed down the media outlets that are a good fit, customize each email. You cannot send a generic email to all of them. I am here to tell you that is a hard NO!
There is a right and a wrong way to pitch and if you want to ensure your email is one of those that is read and not sent straight to the trash, then it must contain certain elements that are going to capture the intended recipient’s attention. And that all starts right from the beginning in your subject line. An introduction that is clear, descriptive, and states the unique value of the story upfront has a greater chance of being open than the email that contains a generic headline.
Another important tip to consider is establishing a relationship with the people you want to outreach even before you send out that first initial email. Social media has made it possible to connect and create relationships but it’s important to nurture them first. Don’t be the person who becomes friendly with someone for a quick moment and then hits them up for coverage. Take the time to build relationships with the people and/or publications you hope to work with.
To ensure your approach to obtaining media coverage contains all of the necessary elements it needs to get noticed, I’ve compiled a list of tips to keep in mind before you get started.
Visit our website: www.jmgpublicrelations.com
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