Benefits of trademark registration—
Registration provides the owner with exclusive rights to use the mark in a country of registration for 10 years. Registration is renewable every 10 years in Canada and every 10 years in the US, UK, EU, Germany, Australia, and many other countries after that. The owner of an unregistered mark has protection within a confined geographic area where he enjoys an established reputation and goodwill.
A trademark registration Toronto or anywhere in the world is a valuable asset to your company and can be sold or licensed. It also increases the value of a company. The older the trademark registration Toronto is the more it is valued. Trademarks do not expire, unlike patents and copyrights.
A registered mark will create a presumption that the trademark is distinctive, valid, and owned by the registered owner. The registration process validates that it belongs to the registered owner. If there is ever a dispute about the mark, the burden of proof will lie on the party challenging the registered mark.
Your trademark may become incontestable 5 years after the registration of the trademark. This will help to eliminate most arguments that the owner does not have exclusive rights to the trademark. An incontestable trademark cannot be challenged on the ground of somebody else’s prior use.
Canadian trademark registration allows for the registration of a corresponding .ca domain name (fulfills “Canadian Presence requirements”) for non-Canadian brand owners. This is especially important to those business owners who want to buy a Canadian domain name and are unable to do so because they are not residents of Canada.
Trademark registration provides a ground for the opposition in case you need to challenge your competitor’s trademark.
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